PRINT RUN: 3,000
BOOK FORMAT: 135mm x 200mm
PAGES: 448 B&W throughout
TEXT STOCK: 60gsm Book Cream
COVER: Full colour, gloss laminated
COVER STOCK: 240gsm
ARTWORK: Text layout & cover designed by Fontaine.
DESIGN TURNAROUND: 4 weeks
BOUND PROOF COPY: Supplied
PRINT TURNAROUND: 4 weeks
DELIVERY: 200 boxes to author's door
local identity, bon vivante and author,
Donald Stallman, launches his much anticipated first book
of the Iqbal Smith Adventure trilogy: 'Iqbal Smith - Saving
One hundred and
fifty seven thousand words later!
years after the first of his 157,767 words manuscript
was tapped into Word on his laptop, Don was finally in
the position to publish his first book - bravo to you Don!
The 'business-head' and better half, Wendy, hunted around
for quotes and we at Self Publish Australia, a subsidiary of Fontaine Publishing Group, were happy
to hear she had decided our services & pricing
was the best fit for their requirements.
The Book Publishing Process
Don sent thru his edited manuscript and cover concept to our design
team. We layed out his text into appropriate book format and fired back a
soft proof (PDF file) for review. Book cover design was commenced, 3 versions
submitted to Don for consideration.
Once all OK'd, a digitally printed fully bound book was produced and posted
to Don for further review. Meanwhile we allocated an ISBN, generated a barcode
for the back cover, and submitted the book to various book trade directories
and catalogues for inclusion.
Press the Flesh
Living in Perth has it's advantages, however it's an unfortunate fact we rarely
get to meet most of our authors 'in the flesh' whom are located mainly on the
east coast. Technology has made distance obsolete, so most authors are comforable
to order their publishing services and books from the comfort of their home PC. Don & partner
Wendy felt, however, it was worth the trek to sunny Fremantle, Western Australia to meet Jason Swiney, Publishing Manager, and the team, to finalise last minute
changes and make sure everything was ship-shape before hitting the presses.
They loved 'Freo' and have sworn they will be back!
Book Printing & Despatch
Once Don was completely happy, and payment finalised, we
commenced the book printing process. Don left the technical
decisions on the most appropriate format & stock
up to us. Our recommendations included a standard
B+ size perfect bound novel format, full colour cover
with gloss lamination, 60gsm
Book Cream bulky paperback text stock which is perfect
for Iqbal's large page count (448pp) to reduce book weight
saving on postage costs, but still give it the mass produced
book store quality feel. Three short weeks later, once
printed, bound & boxed, Iqbal Smith was trucking
it's way across Australia up the East coast to a Noosa
garage, for what will hopefully be just a temporary home
until they are in the hands and homes of the next Iqbal
Smith fans from all over the world!
Promoting & Selling Books
Our job wasn't over yet. We set up an e-commerce
web page to facilitate easy online credit card purchase
of the book. Don, Wendy and their fledgling promo team
just needing to attach the website address
widely as possible to media releases, advertising, interviews,
flyers etc, even the occasional scribble on the back
of a beer coaster at the Local. Anyone can then simply
log on anywhere in the world, and purchase the book instantly.
Wendy directly receives purchaser shipping details via
email and has just to simply pop the book in the post.
ALL PROCEEDS (that's $19.95 in Don's case) of book sales
(minus 2.5% credit card commission) are the Author's
That's the advantage of self publishing,
if done correctly, risk can be minimised / profit maximised
by producing a well designed 'book-store' quality book
of appropriate design, format and print run.
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